Strategy and vision

Our customers deal with diverse tasks and challenges and all have different goals. Our role is to help them to seize opportunities and help them reach their goals.

Positioning

To excel by offering smart and reliable financial solutions which create future value for our customers, shareholders and society as a whole.

Our main areas of focus:

Excel at what we do

Solution-oriented and performance-driven culture
Outstanding employees in a motivating environment which is innovative, demanding and enjoyable
Work with partners who enhance our business and diversify our product offering

Offer smart solutions

Diverse and value-added services for discerning customers
Service and decisions are based on data and analysis
Digital solutions which make our services more convenient

Create future value

See things from our customers’ perspective and understand their needs and goals
Work responsibly, guided by sustainability
Be there for our customers by providing ingenuity, solutions and financial resources

Cornerstones

The cornerstones describe our character and how we do our job.

We find solutions

We are solution-oriented in everything we do. Fostering a spirit of teamwork, both between the Bank’s divisions and with our partners, and a creative mindset is second nature to us. In our business we often find ourselves in the position of an intermediary where it is crucial that we use our ingenuity and expertise to identify smart and dependable solutions for our customers. Our success comes from our customers’ success.

We make a difference

We lay the basis for our customers' success by getting to know them, their goals and circumstances and we make a difference by offering varied solutions and developing new products. We make a difference in the community by operating a good bank and helping to ensure that Iceland has a financial system which people can rely on.

We say what we mean

We say what we mean, show respect and we maintain confidentiality at all times. We work with integrity, are fair and speak our minds. We respect the society we live in and observe sound business practices. This is how we earn the trust of our customers and the community.

We get things done

What matters most is what we get done. We do not avoid difficult tasks but instead get on with them and deal with them professionally. We get things started and take responsibility for our projects and decisions. We take the first steps, respond quickly and keep people informed of what’s going on. We aim to remain a market leader in providing quality financial services and contribute to the success of our customers and society as a whole.

Convenient banking

We focus on running an efficient business, seeking to eliminate waste and to shorten lines of communication to become more flexible. We aspire to do better today than we did yesterday. We tackle problems by identifying the root cause and devising a solution. This approach enables us to consistently improve services to our customers, enhancing customer experience and satisfaction.

We make every effort to nurture long-term relationships with our customers. We meet their diverse needs by seeing things from their perspective, applying our expertise and utilizing our full spectrum of financial goods and services to ensure that they get the best possible results.

In today’s rapidly evolving society customers want to be in charge. People want to be able to choose when, where and how they use financial services. Which is why we are constantly developing convenient services which meet our customers’ needs at all times. Digital technology offers efficiency, flexibility and enhanced service to our customers. Our sophisticated and user-friendly solutions have made us a market leader in Iceland.

We want to meet our customers face-to-face when it suits them, either at one of our conveniently located branches or by video conference. By doing so we can meet the different needs of customers under different circumstances and makes it easier for them to benefit from our services and expertise.

This is what we call convenient banking.